TD BANK - AUTOMATIC THANKING MACHINE
Imagine your surprise if your ATM began to speak to you. And not just that, but also knew all about you, and then gave you a personal and epic thank you. TD Bank did this and more when it flipped the traditional banking experience on its head by turning ATMs into Automated Thanking Machines. It demonstrated the power of unexpected human warmth in a category that lacks trust. It was viewed over 20 million times, celebrated in national media, and the NBC Nightly News even made our case video for us. Additional Credit: Dave Federico, Jordan Gladman, Mike Johnson, Diamond Integrated Marketing.